Howdy—Matt here.
If you're interested in making more money with less work, you'll love today's newsletter.
We'll get into:
- A 2.5 million offer stack
- 4 Email Marketing Automations Needed for Subscription Business Model Growth
- The “Slothy” email secret that makes you millions 4x faster
- And more...
Featured Resources, Products & Tools:
- $100M Ad Script That Generated $100M in Leads (Link)
- 7 Course Creator Email Templates (Link)
- 30 Multi-Niche Email Templates (Link)
- Email Deliverability MasterClass (Link)
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Recommended Links:
- 4 Email Marketing Automations Needed for Subscription Business Model Growth (Link)
- A 2.5 million dollar offer stack (Link)
- 4 Simple tips to Increase Email Revenue (Link)
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The sloth email secret for making millions 4x faster
1. Intro
I always like to say the best email marketers are data-driven marketers first, copywriters & creatives second.
By being data-driven first, they're able to scan what's working in the market or what's worked historically for their business and their client’s businesses…
And then take what works, replicate it, and multiply it for consistent success.
An easy way to keep a record of this data is with naming conventions, which I will show you momentarily.
But first, it’s important to cover…
2. Data-Driven Email Marketing
See, when it comes to growing your email revenue year after year…
Instead of always starting fresh, and trying to hit massive “grand slam” promotions…
It’s way easier to just look at the data & see what’s already worked.
By doing this, you can identify what’s consistently worked for you in the past. And then you can do more of it (or promote more of the same, proven offers) over and over again…
Ultimately, this is what lets’ you see consistent, scalable success.
It’s what lets you get off the entrepreneurial rollercoaster…
And ditch those “cyclical” looking P&L statements.
And one of the best ways to drive consistent & predictable revenue…
Is by using proven methods like this 80-20 principle:
3. Using the 80-20 Principle to Speed Up Campaign Creation
Here’s how you can create revenue-generating email campaigns 4x faster and still make the same amount of money: You do what I like to call the 80-20 principle.
What that means is let’s say you’re relaunching a product or a specific program or offer that you’ve launched in the past.
If you’ve launched that offer in the past and it did well, you already have good email creatives that have worked in the past to your list. So with the 80-20 principle, how that would work is you just take 80% of those old email creatives, where you have the data showing which ones already work, and you literally just repurpose them for this new campaign.
And then the remaining 20% of emails, you write new ones for.
Here’s a concrete example:
Let’s say you’re doing a 10-email campaign to relaunch an offer.
80% means you would take eight of those best-performing emails the last time you launched it and then you just repurpose them for this new campaign…
Now that you’ve gathered those eight emails from the past that have proven to work, you’re just going to write two new ones for this new campaign.
This method not only saves you time but also leverages what you already know works.
However, even with this efficient approach, you need to be prepared for some changes in your results…
4. Addressing Potential Declines in Conversions
Now generally speaking, when you’re relaunching the same offer, whether it's...
- a course,
- a product,
- etc.,
...you want to account for a 10-20% decline in conversions. So if your list size, let’s just say is 100,000 and you made $50,000 last time you launched this thing and you’re launching it to an email list of 100,000 again, just account for 10-20% less than that.
So in this case, if it did $50,000 to a list of 100,000 subscribers, that’d be 0.10 or 0.20 times the 50,000, which means you can expect around $40 to 45,000 on this next launch.
However, if you’re following good email marketing fundamentals and your list has grown 10 to 20% since the last time you launched this offer, you’ll actually equal out…
In other words, even though you’re relaunching the same offer, if your list is now 10 to 20% bigger, you’ll make the same amount of money, perhaps even more depending on how much bigger your list has grown.
Now, to make the most of these campaigns and manage your data effectively, you need practical tips for organizing your email marketing efforts.
5. Practical Tips for Data Management
An easy way to keep a record of email revenue data is to use naming conventions.
To do this, simply come up with a structure for the names of your campaigns. This lets you easily source data when needed.
A structure I often like to use is DATE_offer.
For example:
If you have a few offers, this is easier...
If you have a larger catalog or e-commerce brand, you can use SKUs instead of "offer."
So it might be like:
- 102224_SKU27981
- or 102224_Prod27981
- or 122224_ID27981.
Now, by using the consistent name, whenever you wanna see what emails have generated the most revenue for this product or offer, you can type in that offer or SKU either into your CRM or another data source you use.
I use Google Analytics and PowerBI with clients.
So I can type in this source in GA to see revenue by email campaign:
By maintaining consistent naming conventions, you ensure that your data is organized and easily accessible. This makes it simpler to analyze and improve your campaigns over time.
6. Conclusion
By being data-driven and using smart strategies like the 80-20 principle and consistent naming conventions, you can streamline your email marketing and achieve consistent, scalable success.
If you would like help implementing these same methods into your business, here are two ways I can help:
- Email List Management Service (I do all of this for you, and create consistent winning emails, automations, and reporting systems that rapidly grow your email revenue)
- Growth Marketing Consulting (I work with you and your team in a done-with-you capacity to build out these systems. Then, all the creating emails, tracking data, and making data-driven decisions is on you.)
Talk soon,
~Matt