Hey—Matt here.
Today, I'm gonna walk you through hands down, the best email strategy for revenue growth…
We'll also get into:
- How growing an email list just a tiny bit, actually results in 3x more revenue (weird economic play here)
- A 7-step process for creating open-worthy subject lines
- And more...
This email may get clipped if you're reading in Gmail, so you can read the browser version here.
Featured Resources, Products & Tools:
- 7 Course Creator Email Templates (Link)
- 30 Multi-Niche Email Templates (Link)
- $100M Ad Script That Generated $100M in Leads (Link)
- Email Deliverability MasterClass (Link)
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Recommended Links:
- An odd reason why barely growing an email list can result in 3x more email revenue (Link)
- 7-step process for creating open-worthy subject lines (Link)
- Quiz funnel that generated $48 per subscriber (Link)
- ClickFunnels enters the dropshipping niche with new Zendrop plugin (Link)
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Let's jump into my favorite email revenue growth strategy I promised...
This strategy is called "The Triple A Method." I call it that because there's 3 parts, both of which begin with an A:
- Acquisition
- Ascension
- Automation.
The key to success lies at the intersection of these 3 parts.
Now here's how it works, and how you can use it today to rapidly grow your email marketing revenue…👇
1. Acquisition - Building a Robust Subscriber Base
Acquisition really just refers to how you're adding new names to your list.
And while it sounds simple, it’s the most important piece to the puzzle.
Because, without it…
Parts 2 and 3 won't work, and your business won't have an easy way to increase its revenue.
But there's also 3 specific, direct benefits you get from email acquisition, that you might not be aware of:
Email Acquisition 1.1: The Importance of Flows
See, when it comes to your flows—whether it's your welcome series, new customer flow, or abandoned cart—any type of automation or flow you have set up will only be as valuable and profitable as the number of people going through them. So, it's crucial to have a solid acquisition strategy that constantly adds new subscribers and pushes people through these flows.
Mind you, the welcome flow, abandoned cart flow, and new customer flow, can all generate revenue for you, without you lifting a single finger (after they’re setup)...
Eg: *Curious shopper Googles “How do I get result?” and stumbles upon brands SEO-optimized blog article, answering that question → pop-up form captures their email address → welcome flow builds desire, trust, and creates urgency → curious shopper now adds items to cart and leaves the shop without completing their order → abandoned cart flow triggers, and creates more desire, trust, and urgency → customer returns to store and buys → new customer flow triggers → new customer flow congratulates customer, makes them feel satisfied with purchase and gives a special one-time offer in a non salesy way → customer decides to be only ¼ new customers to not take this hidden AOV booster → new customer flow then helps the customer consume the product and get value from it → customer gets value and then is encouraged to leave a review → they leave a review and tell their friends about it, and then they also return to buy more…
…and you didn’t lift a single finger here, because you had an expert email marketer create and optimize this entire thing for you.
Besides, making more money with less work…
Email acquisition has another unique benefit that directly impacts everything else you do in your business.
Email Acquisition 1.2: Managing Churn
A good acquisition strategy helps manage churn.
Even if you send out highly segmented, relevant offers that your list enjoys, people will still unsubscribe. And that’s okay. Thing is, relying solely on retention isn’t sustainable. So you need a steady stream of new names to counterbalance natural churn, ensuring that your list continues to grow.
Email Acquisition 1.3: Correlation Between List Growth and Revenue
Most of the time, there's a direct correlation between list growth and revenue.
If a business is continuing to develop its product, refine its offers or create new ones that are of the same quality, conversions stay the same. And the same conversion rate (CVR), with a bigger list results in more sales.
For example, sending an offer to 10,000 subscribers with a 3% CVR and an average order value (AOV) of $197 results in $59,100.
Now, let’s say that CVR and AOV becomes your “benchmark” for future offers.
When you send another offer in the future to 17,000 subscribers, you’d make $100,470.
Again, you keep the pricing the same, CVR stays in KPI range, the full funnel is dialed in, you have a clear SOP for hitting those milestones—bigger list will lead to more money with your offers.
As you’ll see when you follow this system, different offers can achieve similar results if you maintain a consistent conversion rate.
By focusing on list growth, you can almost guarantee consistent revenue growth and a healthy business.
2. Ascension - Elevating Subscriber Value
The next part is ascension. Here, we’re focusing on making leads more valuable. We do this by turning subscribers into buyers, and then turning buyers into repeat buyers.
The main idea here is to have a turnkey system for continually increasing the value of each email subscriber on your list while identifying who our “super buyers” are. They’re like 80/20 of your email revenue.
It’s best to break this process into 2 parts:
- Converting leads/subscribers into buyers
- Ascended buyers into “Super Buyers”
Ascension 2.1: Turning Subscribers into Buyers
The first step is converting new subscribers into paying customers. This can be achieved through various strategies depending on your business model…
For instance, you might create self-liquidating offers (SLO) that collect email addresses first w/ a 2-step order form, and then nurture to purchase those who don’t buy from the ad.
Or, maybe you use a free-plus-shipping or some other low-ticket offer, or even use a mid-ticket front-end course to encourage purchases from those who aren’t a fit for your high-ticket or more expensive course.
Or, if you’re an eCommerce brand, maybe you use some kind of welcome bonus like a percentage off discount or something, and turn subscribers into buyers that way…
And if you’re a B2B company, your strategy could be to nurture your leads into high-ticket buyers through a solid indoctrination sequence, or even use a well-structured demand generation funnel.
The goal across all these approaches is to turn subscribers from $0 to their first purchase. Because once we do this, then we can start REALLY adding value to their lives with what we’ll do with them next…
Ascension 2.2: Increasing Customer Lifetime Value
The next step is turning buyers into repeat buyers. This involves nurturing the relationship with your customers through consistent engagement and providing additional value.
Using your automated flows and regular campaign sends to upsell & cross-sell related products or services that complement their initial purchase—or even help them get better, faster, easier results with their initial purchase.
One important note here: If your email acquisition strategy is based on customer acquisition, the process begins differently. Instead of converting leads to buyers, you focus on immediately ascending customers to higher-value products & services. It’s always great to drive more expensive items here, or increase AOV. Something psychologically happens here: When someone spends more money with you with ONE specific purchase, it tends not to be a big deal for them to spend more money with you in the future. Across multiple email subscribers, this leads to big boosts in email revenue.
I mean think about having 20,000 customers who typically spend $97 dollars with you on average, vs. those who spend $147 with you on average. (In terms of AOV for these repeat buyers). This would actually lead to 50% more revenue in most cases, and it’s what I’ve seen by identifying “super buyers” in my clients email lists.
Regardless of where you start, the principle remains the same: get people on your list and make them more valuable by guiding them through a well-planned value chain and offer stack.
This ensures you maximize the lifetime value of each subscriber, and drive more revenue from your already existing customers.
3. Automation - Maximizing Efficiency and Profits
The final part is automation. Here, we’re just squeezing more juice with less work.
If you’re relying mostly on campaigns to drive sales, that requires lots of manual work, as you have to keep setting them up with each new campaign you’re sending to your list. Luckily, with automations, you essentially set them up once and then you're good to go.
This not only saves time and money on labor costs, but also ensures a seamless and personalized experience for your subscribers.
Automation 3.1: Setting Up Core Flows
Squeezing more juice with less work through automation. The primary benefit of automation is reducing manual work, allowing you to focus on strategic tasks that grow your business. By setting up core automated flows, you ensure that crucial touchpoints are consistently managed without ongoing effort.
For eCommerce and info products, essential automated flows include welcome sequences, abandoned cart emails, and post-purchase follow-ups. These ensure new subscribers are welcomed, potential sales are recovered, and customers are nurtured after their purchase. For coaching and services, similar flows apply, such as abandoned call sequences and new customer ascension sequences. These automations help maintain engagement and drive conversions at key stages of the customer journey.
Automation 3.2: Leveraging Advanced Automation Techniques
Beyond the core flows, more sophisticated automations can significantly boost your email marketing performance. By leveraging consumer data, you can create strategic automations like personalized upsells, cross-sells, and re-engagement campaigns. These advanced techniques allow you to tailor your messaging to individual behaviors and preferences, squeezing more revenue from your list with less effort.
While a deep dive into these techniques could be extensive, it's important to recognize their value. Using data-driven insights to refine your automations ensures you maximize efficiency and profitability across your email campaigns.
Conclusion & Recap
As you can see, installing the Triple A method into your business can be an easier way for you to grow your email revenue and reduce your workload.
By focusing on acquisition, you continually grow your list and manage churn effectively. And as you ascend those subscribers, you add more value to their lives, increase their lifetime value (LTV), and boost your profits.
Best of all… by automating these processes, you get all these same benefits with less work, making your entire operation (and perhaps your life, too), easier, more efficient and more profitable.
Did you like this? Reply and let me know. Or let me know what else you'd like to see going forward, and I may add it to my editorial calendar for a future edition.
Talk soon,
~Matt